CASE STUDY

Data-driven Approach to Growing an Instagram Audience

AT A•REEL

Capture

Photo: Studio Ease/Unsplash

ABOUT A•REEL

A•REEL is a mobile platform for fans and athletes to record, edit, and share sport highlights with a highly engaged and supportive community.

GOAL

• Grow Instagram followers to generate social proof prior to relaunch

CHALLENGES

• Stagnant QoQ Instagram follower growth

APPROACH

• Integrated Instagram data into DOMO Analytics for enhance reporting to inform strategy
• Recommended a video-centric approach after analyzing engagement by post type data
• Developed and executed new content strategy focused on video highlights, reposted video content from sports-related accounts, and engaging Instagram Stories
• Initiated influencer marketing with target prominent sports and fitness personalities

RESULTS

• Generated a follower growth of 345% within the quarter
• Increased overall channel engagement across Instagram posts and Stories