International Academic Alliance

Overview

When IAA decided to venture into the business of preparing students with College Admissions Programs or CAP, it was an absolute pleasure that they have asked me to lead the creative development of the company’s main presence in the digital space.

IAA has developed their previous websites using Squarespace and I managed to entice them to take my pitch of creating the CAP site on WordPress as the Squarespace platform can be limiting to the functionality that they want and that the speed and user journey would suffer.

During my many chats with the team at CAP, they wanted the website to be predominantly used to showcase the projects and mentors they offer to students both in United States and China; Designed keeping in mind that visitors could be college applicants, consultants, and partnering companies.

Role

Web Design

Supporting paragraph