Shatter The Stigma
Fountain House addresses the devastating impact of serious mental illness. With the goal of transforming more lives for the better, they created the program College Re-Entry target to 18-30 year-old students who are experiencing mental health challenges.
Social Media Marketing
"Mental Health Help for College Students near me"
Through a grant from Google, the College Re-Entry team receives a monthly $10,000 ad spend on search. Unfortunately, they have struggled to make their strategy and campaigns work. So I overhauled their entire AdWords strategy tailored to using campaign-specific landing pages.
As a result, inquiries and application attributed to search ads started to pick up. Also, we experimented with paid campaigns to break free from the constraints that the grant money comes with. This combined paid and grant ad spend enabled us to increase user conversions. It resulted in two things: twice the average of the program enrollees; and thrice the average of inquiries.