Baby Brasa

Making Healthy Irresistible

Baby Brasa is Franco Noriega’s first New York restaurant, modeled after the traditional pollerías that are a hallmark of Peruvian street cuisine. Responsibly sourced through D’Artagnan, our free-range organic chicken packs a flavor that can only come from the freshest ingredients and Peruvian spices. Top off your meal with our premium selection of beer and wine.

Role

Branding
Graphic Design
Social Media

#BurnBabyBurn

Coming into Baby Brasa, I understood that the brand has a unique identity of being fresh, sexy, and organic. Right away I realized that this can be taken advantage of to create a competitive advantage and clear product differentiation amongst neighboring restaurants. Using the playfulness of the brand, I wrote copies and used imagery for social media posts that emanated sexy, healthy, and delicious. Piggybacking on two things: the old-age mantra that sex sells and the booming trend of eating consciously.

A Fresh Look

Changes came rapidly to the restaurant from the time that I started working. They started a catering service and they added new items for lunch, brunch, and drinks. This created an opportunity to freshen up and redesign their current menu displays. As a result, I designed a new set of menus that are easy-to-understand, brand consistent, and visually appealing.

Baby Brasa Special Lunch Menu
Baby Brasa Brunch Menu
Baby Brasa Catering Menu
Baby Brasa Bar Menu

Forever Summer

Baby Brasa produces events on a regular basis. They are held later in the week to entice customers who prefers to go out on Thursdays through Sundays.

I conceptualized and designed eye-catching promotional materials for these event nights from sandwich boards to fliers to social media posts.